Illustration and the Brand

Longsock is the first dog toy design for your dog's nose!

I was asked to create a cute and playful yet clean and adult brand that still spoke to the medicinal aspects of this scented dog toy.

As an illustrator and designer, this project was my dream! We wanted to keep the design monochromatic and somewhat minimal to highlight the case of puppies.

The Box

For the box, we wanted to play off of the common experience of our dogs sniffing every package that comes in the door. Predicting the future of the package in a way for the customer to relate to.

The packaging is designed with 100% natural and non-toxic ingredients so the dog can "unwrap" the box itself if it wants to.