ChicKing

ChicKing: a captivating project that blends creativity with culinary charm. Born out of a desire for self-promotion and a dash of amusement, ChicKing is a testament to our ingenuity in graphic design. Inspired by the fusion of “Chicken” and “King,” we sculpted a brand concept tailor-made for a restaurant or takeaway chicken shop.

Venturing beyond mere imagination, we embarked on a journey to breathe life into this fictitious eatery through meticulous branding and design. Our inspiration? A recent sojourn to Portugal, where the allure of Portuguese-style grilled chicken captured our hearts. Enthralled by the country’s iconic blue tiles and intricate designs, we infused these elements into ChicKing’s branding, setting it apart from the conventional red and black palette of competitors like Nando’s, Oporto and KFC.

At the heart of ChicKing lies its emblem: a proud chicken adorned with a regal crown, symbolising both the essence of royalty and the humble chicken. Delving deeper, one discovers our deliberate choice of secondary color—yellow—seamlessly harmonizing with the azure hues, a nod to Portuguese heritage and style.

Beyond the logo, our creative vision extended to every facet of the brand. From imaginative posters to engaging social ads and captivating packaging, we meticulously crafted a cohesive visual identity for ChicKing, infusing it with vibrancy and allure.

We’re proud to present ChicKing as a testament to our passion for graphic design. Dive into our portfolio and experience the journey firsthand. Your feedback is welcomed and cherished—let us know what you think.