hao chi cai motion logo

We created a logo for the Saitama-based farm Haotsuzai.

They see vegetables not as a product, but as a communication tool,

Growing safe and secure vegetables, harvesting them, cooking them, and putting them on the table.

The logo was created with the goal of encouraging communication between people of different genders, ages, and environments in all scenes involving vegetables.

We created a mark with a taste that can be flexibly adapted and deployed to any scene, and also created various icons with the same tonmana.