Clearview Brand Identity

Clearview Federal Credit Union came to us with a succinct goal: Redefine their brand in a way that reflects who they are in today’s modern, financial landscape, while maintaining the core essence of their community presence and rich history. To do this, we started from the bottom, establishing a brand platform that clearly defined the mission, purpose, values, and voice. Paired with a thoughtful and extensive visual identity, we were able to build a foundation that would allow Clearview to communicate with their members in way that is effective and honest.