Sgroi Design Brand Refresh

Full suite of new brand assets (mixed with some old) for Sgroi Design. We reworked our primary wordmark and paired it with a new secondary monogram, some tagline lockups, and illustrative marks to make up the suite. Still a couple more ideas bouncing around that we might add to the line up. Most designers know the struggle of creating for their own business. The feeling that it’s never quite “done”. At some point, we must release it into the wild but remain ever evolving as we grow! Our main goal with our brand refresh was to elevate our primary logo / wordmark into one that is more practical, distinctive and polished for the retro, vintage, and outdoor inspired work we create. We’ve also achieved this through the illustrative elements we’ve designed - with nods to our love of the coast and our Aussie roots. Say G’day and let us know your favourite!