Sondar
Last year, I had a chance to design the brand identity for Sondar. A cloud
based software aims at helping quality teams at food manufacturing facilities streamline their workflows & collaboration.
The client connected with me to design the brand for the product from scratch, so he could market it better to potential customers.
Research & Planning
The client wanted an iconic logomark that resembled the letter S, the initial of the product Sondar. Wanting to keep the logo highly distinctive and in the shape of an S, I went with an abstract design, which was made up of arrows that imitate steps. These steps allude to the step-by-step procedure utilized in Sondar’s functionality.
Color Palette
In line with the latest design trends, the client and I settled on eye-popping and dated colors that successfully caught the user’s interest.
