Small Biz Brands: Social Media Marketing Software

Behind The Design:

The Competitive Market & The Small Biz Brands Mindset

A comprehensive feature analysis of the social media SaaS market made it clear that users are offered truly limitless options for their marketing strategy: countless integration options, multi-step, tiered approval processes, advanced audience segmentation, and more. This is great on paper, but in practice it means complex platforms that — unless the user is an agency professional — overwhelm users and lead to underwhelming KPIs.

Thus, in a competitive market that’s brimming with features, the unique selling point of Small Biz Brands is simple: less. The MVP design of Small Biz Brands embodies this mindset: everything the user needs, and nothing that they don’t.