Small Biz Brands: A Sidebar That's Always Visible

Marketing doesn’t work unless you think it through first. But with a tight budget and a jam-packed schedule, many small business owners don't have the resources or time to learn the in's-and-out's of digital marketing. To empower them to produce high-quality social media, we needed thoughtful posts to happen -- naturally.

That’s why, when users create posts in the Small Biz Brands platform, the sidebar is always visible. With their entire branded library-- their photography, post captions, and more --at their fingertips in an always-present post creation sidebar, dragging and dropping pre-crafted content over is the easiest path forward-- and the most natural user behavior.

In other platforms, post creation is often an isolated action: there is a blank input for post copy and an upload location for visual content. An isolated design incentivizes spur-of-the-minute, casual post generation, as well as the panic of a blank page: what do I even post? How does this work?

In the Small Biz Brands platform, a sidebar of the user's thoughtfully crafted content is always visible during the post creation process-- making strategic post creation the easy path.

View the full project here.