Expeditors Brand Update

Expeditors is a Fortune 500 service-based logistics company. They generate highly optimized and customized supply chain solutions for clients through a global network of 350+ locations in 100+ countries.

Over the previous few years, assets produced for Expeditors were drifting away from the core colors of black, white, and red. After completing a design audit, we noticed that brand recognition was low and the company’s marketing and sales material was inconsistent.

What started as a directive to “Get back to black, white, and red” quickly turned into a goal to align a company’s brand and establish a new standard for design and presentation. This opened opportunities to refresh the spectrum of marketing and sales assets and evolve a brand with a timeless visual appeal.

View the full project here: https://hunterzachwieja.com/project/expeditorsbrand/