Branding Project Coolerka

Logo design and branding project for "Cool mom" - blog and website dedicated to cool moms, mothers, and women who don't give up, follow the world around them including business trends, and take care of themselves, their health, and appearance.

As per the client's request, branding is mostly inspired by the design of the 50s and 60s - pop culture, strong colors, very specific comic-book elements, and characters on the edge of being caricatures. 

Mom, the main character in the logo and illustrations, is made to be dynamic - she can change her wardrobe, take off her glasses, etc.