Reimaging a fashion design and merchandise brand

Chambel Concept is a fashion design and fashion merchandise brand based in Abuja, Nigeria. With Chambel Concept, your goal of looking elegant and classic while feeling maximum comfort is achieved with ease.

The Logo is a CC Monogram. This concept was chosen because it works well to identify the brand and its activities without any constraint to a particular industry or service. The way the letters are drawn in an overlapping style celebrates the unity in the brand name which is a combination of the client’s name and her husband’s name. This also connotes the relationship that Chambel Concept has with its customers/audiences.

The geometric structure of the logo shows the strength and firmness of the brand in providing quality products and services to its customers. Reliability is their watchword. Other attributes of the brand are expressed through the colors with the use of gold to connote luxury and quality and the black communicating elegance and authority.

Full Case Study: https://oniontabs.com/impacts/chambel-concept

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