Zomato - Christmas

Scenario: It's Christmas Day today and like any other celebrations in India, food becomes a part and parcel of this.

Task Done: Created a microcopy for a mock Zomato push notification of urging customers to order a food item for the special occasion. It is one of India's most popular food delivery app.

My Approach:

Since this particular work is a recreation of a popular food delivery brand in the country, I did my best to be creative while maintaing the brand tone and voice for their push notifications. According to information online, their content usually have a youthful, witty and approachable voice as well as being masterful with puns. This has made their content engaging and dynamic in nature.

The message is pretty straightforward here: Reminding the user that today is Christmas as well as urging them to order something for it. The food item chosen to be mentioned in it is a plum cake as it is heavily associated with the festival by people who celebrate it (mainly religious in India) and others alike.

For the heading in the first microcopy (will elaborate on it later), I have added a Christmas related reference to remind people of the occassion for the notification. This is also a way to capture the user's attention instantly. The body is basically a call-to-action (CTA) to open the app for ordering the item with the word "tap" indicating that they should do it at the earliest.

After showing this for feedback to someone, I was told to "localise" my notification mainly due to the heading having a relatively uncommon reference (inspired from a popular song) and so I made another version of the microcopy based on it. For that, Santa Claus was mentioned on top due to his popularity and the association with Christmas. Unlike the first one, both the overall body and the CTA is slightly indirect and more creative in nature.

[Mockup made on Canva]