Sysflicx, a leading IT company catering to multinational clients, recognized the need to enhance its brand identity while preserving existing awareness among its clientele. Acknowledging the delicate balance between revitalization and continuity, my approach to redesigning the logo was meticulous and strategic.

With a deep understanding of the significance of brand recognition, I embarked on a journey to refine Sysflicx's visual identity. Leveraging the timeless principles of design, particularly the Golden Ratio, I carefully reshaped the logo to imbue it with a renewed sense of elegance and sophistication.

Furthermore, my redesign process delved into colour psychology, recognizing that every hue carries its connotations and impacts perception differently. By selecting colours that resonate with Sysflicx's ethos and evoke the desired emotions, I ensured that the revitalized logo not only captivates the eye but also communicates the essence of the brand effectively.

Through this meticulous redesign, Sysflicx emerges with a refreshed visual identity that seamlessly bridges the past with the future. It remains a beacon of reliability and innovation in the IT industry while captivating audiences with its newfound elegance and vibrancy.

Master Logo

Old Logo vs Re-designed Logo

In redefining Sysflicx's brand identity, I streamlined the old logo into a sleek monogram style, emphasizing clarity and visibility by enhancing the prominence of the company name. Retaining the original symbol, I infused the design with a contemporary flair while ensuring coherence and uniqueness. Utilizing the Golden Ratio, the logo achieved perfect harmony and visual appeal, leaving a memorable impression on viewers. Overall, the goal was to create a logo that combines sophistication with memorability, effectively representing Sysflicx's essence and leaving a lasting impact.

Golden Ratio

Brand Applications