Luy logo and brand identity
Logo & brand identity pack
Client Overview:
Luy Advanced Skin Care is a leading medical aesthetics clinic specializing in advanced skincare treatments such as Botox, Fillers, Medical Peels, PRP (Platelet-Rich Plasma) therapy, Hydro Facial, Laser Hair Removal, and IPL (Intense Pulsed Light) Laser treatments. With a commitment to providing safe, effective, and personalized services, Luy Advanced Skin Care caters to clients seeking rejuvenation, enhancement, and overall skin wellness.
Design Process:
Drawing inspiration from the clinic's focus on advanced skincare solutions and cutting-edge technology, the designer conceptualized a sleek and sophisticated visual identity. Emphasis was placed on combining elements of nature and luxury to convey aesthetics, elegance and luxury while maintaining a sense of professionalism.
Brand Element
Logo Design: The logo features a clean and minimalist aesthetic, with a circle symbol representing precision and expertise. Incorporating subtle references to skincare and rejuvenation, the logo conveys a sense of elegance and sophistication.
Color Palette: A refined palette of fresh tones such as green tones with off white colors for nature, and modernity.
Typography: Bell mt and Helvetica font and leaves for modern aesthetics were selected to enhance readability and convey a sense of sophistication and professionalism.
Visual Assets: High-quality process imagery showcasing before-and-after transformations, state-of-the-art equipment, and serene clinic environments were developed to visually communicate the clinic's expertise and dedication to client satisfaction.