Brand, Web, & Motion Design for Design Studio.

This is a personal project, for a Design and Development studio I founded in 2023. I handled the web design, branding, custom Illustrations, motion graphics, prototyping, and product design for the entire project. 

Serious Design was crafted for leaders in fast-paced industries like Fintech, Blockchain, and AI. It provided tailored, high-quality design services at accessible prices, empowering startups with the same design quality and brand consistency as top-tier companies, but at a fraction of the cost.

By providing both design and development services in one place, it streamlined communication between teams, resulting in faster project delivery and higher-quality digital products.

The design is tailored to make design services feel approachable, and accessible to everyone. 

  • The color palette—rich blues and accents of orange—conveys exclusivity and modernity, perfect for tech-forward industries.

  • A dark UI enhances the sleek, professional tone, while the choice of typeface makes the brand feel approachable and user-friendly.

  • The isometric illustrations, featuring impossible perspectives, emphasise the studio’s fresh, seemingly impossible approach: high-quality design at affordable rates.

  • Following current design trends in Blockchain, I’ve incorporated isometric illustrations, neon effects, and minimalistic UI elements.

Feedback and thoughts are warmly welcomed! ✨✨

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