Propacity: Reshaping Real-estate
Propacity is building for one of the largest unorganized industries in India - real estate. They aim to elevate real estate brokers, of all sizes, across the country.
Why? About 90% of all housing transactions occur via 1.5-2 million brokers in India. But, today - they are having a terrible time managing & growing their business, which in turn creates an awful experience for buyers/sellers, who invest their entire life savings trusting them.
Presenting the redesign we did for Propacity to elevate the brand's presence & align it with current trends, increasing audience engagement, and enhancing the overall brand look and feel.
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