Logotype development

Moneyscope is a Finance and Budget management app, helping people to track their expenses, set budgets and save funds for the future goals.

The main goal was to create an eye-catching, unique and simple logo, that will be recognizable and colorful.

Initial sketches and first digital versions

The initial idea was to show 2 credit cards joining each other and creating a wallet, symbolizing "connection" and seamlessness.

Below, you can see the first digital versions of the logo, experimenting with colors and their combinations, to find the best solution at the end.

Brand book & logo using strategy

Besides the logo itself, a Brand Book, Design Strategy and Guidelines were provided, to simplify the usage and placement of the logotype in different visuals, making sure everything will work properly.