Social Proof - Instagram* shaping decisions under Uncertainty
What is Social Proof?*
Social proof is our tendency to be influenced by what others do, how they think and behave. Especially when we are uncertain what to do.
Imagine you just landed in a new city and need to find a place to eat. You spot two restaurants: one's packed, the other's empty.
Chances are, you'll pick the busy one, or maybe quickly check Google reviews for some extra assurance - that's social proof in action! Social proof helps with decision making and building trust instantly, especially in situations when we are not sure what to do.
See how this behavioral principle is used to impact your perception and motivation in UX.
See detailed brakedown on Behance
See detailed brakedown with all exampels on UserMindful.Design
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On Principles:
Read about Endownment Effect and how it's used to keep you loyal
Read about Defaults and see how it helps you make decisions without knowing
Read about Uncertainty and how it stops you from taking action
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Behavior Design:
As UserMindful.Design we aim to introduce behavioral frameworks, models and methods closer to the UX community in order to support development of ethical, inherently engaging digital products that redefine how people connect, thrive and persevere.
Contact us: contact@usermindful.design
Follow us on Behance: link
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Disclaimer:
*This material is created for educational and analytical purposes only. UserMindful is not affiliated with, endorsed by, or sponsored by Instagram or its parent company, Meta Platforms, Inc. All logos and trademarks used in this material belong to their respective owners and are included here under fair use for educational purposes. This work is independent and has not been authorized, sponsored, or otherwise approved by Instagram or Meta Platforms, Inc.