Credit consumption in lemlist
We switched from a pay-as-you-go model to a simple credit balance system to allow users to find emails and LinkedIn data on leads (each email found consumes a credit).
The pay-as-you-go model was complexe to understand for users and it's not very common in the Sales industry (vs. the product industry with Mixpanel for example).
Users can now follow the credit balance they currently have and refill their balance when they need more credits.
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