Guild Esports // Brand Integration

Guild Esports, a London-based global esports organisation and co-owned by David Beckham, serves as a training ground for aspiring athletes competing in games like Fortnite, Rocket League, FIFA, and Valorant.

While there was no need for a new logo, this project focused on physically integrating the existing brand seamlessly into their new Shoreditch HQ while highlighting sponsor representation. In this instance, Subway.

The Project was an enjoyable collaboration with various professionals, from the interior designers at Thirdway, to sketch artists visualising concepts, local mural artists and manufacturers handling manifestation, signage, and installation.

The Guild team remained consistently positive and open-minded, embracing my designs and ideas throughout the project, making the journey to completion an engaging and creative process. This integration effectively maintained Guild's established brand while ensuring a fitting representation, bringing the world of esports to Shoreditch.