Brand Identity for Fashion E-commerce

Asteri, a passionate one-person business, is ready to bring her unique vision to life with a playful yet professional branding identity. With a deep belief in the limitless creativity of the universe, Asteri creates captivating t-shirt and jewelry designs using AI-generated pieces, infusing her creations with a touch of innovation and flair.

As Asteri prepares to launch her products on Etsy, she seeks a branding identity that reflects her creativity, professionalism, and warm approachability.

The logo should capture the essence of Asteri's vision, blending elegance with technology and hinting at the infinite possibilities of creativity. It should feature a stylized representation of a star infused with subtle elements of circuitry and digital motifs, exuding both professionalism and playfulness.

The packaging design should complement Asteri's branding, offering a delightful unboxing experience for customers. Playful yet sophisticated, the packaging should incorporate the logo and brand colors, evoking a sense of excitement and anticipation.