Designing an Australian Icon

Mount Franklin - 2012

A refreshed range for Australia’s leading water brand.

Objective

To reaffirm Mount Franklin’s premium positioning through a refined visual language.

Solution

Leveraging the positioning around ‘purity’ through a visual language designed to connect people to Mount Franklin – the source of purity in Australia, expressing this across all formats and touchpoints.

Outcomes

A refined visual language that consistently communicates the concept of purity that helped enhance its perceived value and quality in the minds of consumers and reinforced its premium positioning.