Asana "Coránge"

I was recently asked how we decided upon the signature color of our new visual identity. It was primarily a visceral decision. The corange (coral+orange) color evokes a warm, energetic feeling. It gets our hearts pumping. When we first saw it inside the logo mark, it felt just like the energy between 3 teammates working intensely together. When we tried blue or purple, it didn't give us quite the same feeling. Read more at https://medium.com/building-asana/finding-clarity-and-energy-de61d3df0cef#.bql4rfaq9