Raquel Caballero is a dietician with a focus on nutrition education from infancy to adolescence and continuing through to adulthood. The initial website had several problems such as poor image quality, no clear message of Raquel´s services or credentials.  

Some of the improvements/additions to the website were the following

• Create suitable banners that conveys a clearer message

• Improve imagery of entire website

• Add navigation to website

• Remove unnecessary text and sections

Enter your text here...After my initial meeting with Raquel, I made notes regarding some of the issues that I saw with the website and how it related to her objectives. I went through the entire page taking screenshots of problematic areas which I then presented in a PDF with notes.

One of my main goals was to make it clear to visitors that this is a service dedicated to nutrition education with an emphasis on children and schools. I didn’t immediately get that from first visiting the website so needed to come up with solutions to better convey this message. Also, there were issues with text formatting, there was little to no distinction or hierarchy between texts. Light text against light backgrounds and no consistency with font families.

Home banners

The original website had only one banner which featured some healthy food. However, this didn’t give users enough information about what the site is about or Raquel´s services. Also, as this was geared towards children and families, I wanted to create a more youthful style for the website. The first step was to create some engaging banners.  

Designs