The design system crafted for Maropost serves as a visual and functional bridge, harmonizing the user experience (UX) and user interface (UI) of all 5 platforms. It's meticulously designed to create a cohesive visual language that translates the brand's modern digital SAAS products across every user touchpoint.

By employing consistent color schemes, typography, and iconography, the system ensures that each product stands out as it's own while allowing for a lean team to move quickly at scale. Whether a user is interacting with the platform or engaging with marketing materials, the experience feels unified and seamless. This coherence bolsters brand recognition and trust, making the transition from marketing narratives to product use fluid and intuitive.

The system is also flexible, accommodating the evolution of the brand and the platform, ensuring that as Maropost's capabilities grow, the design grows with it, without losing the core visual elements that define the user's journey from the first click to the last.

Website

The website utilizes brand elements pulling from the 8-bit digital era and it's own bite sized UI of the platform. This allows for consistent and clear visuals on abstract concepts that might be too complex on the users initial cognitive load.

Email Template

The email templates were created a modular fashion to also allow scaling and adaptability as they stretched across transactional and marketing journeys.

Power Point Template

The Power Point templates leveraged all of Microsofts theme capabilities to allow for customization across the organization without a heavy lit from the design team, unless called in to help.