Get Into the Groove

The MDNA Skin team reached out to us at Roswell and needed their website user experience updated and to increase conversions.

I was able to re-design the mobile and desktop navigation menus to improve product visibility with category and product column orginization as well as add in product and event promo visuals. Other enhancements included PLP Quick Add functionality allowing customers to add the item to cart instantly. On the PDP we added in the "Goes Well With" upsells for products that would typically be in a set.

Additionally, we added Sticky Add to Cart buttons on scroll so the customer can always see what the product they selected and can add it to cart no matter where they've navigated on the page.

These updates were done and the MDNA Skin team saw increased sales from new customers and returning customers who love the brand. It helps the product is high quality and backed by an amazing and talented woman. #MDNASKIN