Happy birthday, Odi! 🎉
Our early-stage branding agency, Odi, is officially one year old! 🎉
In honor of Odi's birthday, let's rewind to 2010. Focus Lab was just getting started. Mainly known for web design and development, we offered branding if you needed it.
Fast forward a few years, and branding became what we're most known for. Along with our visual identity work, we built high-level processes around brand strategy, messaging, and positioning from the ground up. Naturally, as our presence grew, so did the size of our clients' organizations.
Fast forward a few *more* years, and we're honored to be one of the leading agencies rebranding B2B companies.
Along with this growth came the ability to identify what branding needs look like at different stages of a B2B business. We knew we had the expertise to serve early-stage companies with hyper-efficiency, and so we got to work building a process that focused on the three most important things for startup clients:
→ A process tailored to startups, allowing us to meet our clients where they are and empower future growth
→ Timelines that understand the need for speed without sacrificing our high bar for quality and craft
→ Practical investment ranges for early-stage budgets
In 2022, we tested the process to confirm we could check all three of those boxes, and in February 2023, we officially launched Odi.
It's been one year of challenges, amazing clients, and huge success. We could not be more proud of what our Odi team has accomplished in the first 365 days, and we are so excited to see what's in store for 2024 and beyond. 🚀
Be sure to follow along with our Odi journey.