Madsen Cycles | CRO

As a father of 4 children, ways to connect are so important which is why we recently picked up bicycling as a family. MADSEN Cycles has a great product for just that and so as a value add, I isolated 6 quick wins for their website. See the thread for the breakdown!

1) This is a great call-out, but make sure to keep it short and sweet. Keep the message down to one line of text and add an actionable link for users to click on.

2) Separate copy from the image so both can be communicated more clearly.

3) Make sure your message is clear about who you are and what you are selling. Ensure that the most important elements of your message stand out.

4) Make user engagement easy by ensuring key action buttons are full-width on mobile, and sit at the bottom of the fold.

5) Add brand logos for users to gain more trust in your product or brand!

6) Adding product cards to the homepage is a great way to get users into the purchasing funnel, but let’s utilize the space with a 2 product grid so that users don’t have to scroll too far down the page.