Branding & Social Media Design: Arts are Basic Coalition

Client and Campaign: 

The Arts are Basic Coalition is an advocacy organization comprised of several arts education non-profits in Maine, including the Maine Alliance for Arts Education, the Maine Thespians, the Maine Music Educators Association, and the Maine Art Education Association.

To celebrate the end of Maine’s “Arts in the Schools Month,” the Arts are Basic Coalition planned a week of celebration, involvement, and advocacy. They wanted updated graphics, including a logo for the event, professional but eye-catching flyers, and social media material to advertise the upcoming event.

Starting with Color:

For the ABC, I proposed professional yet artistic fonts, appropriate for materials sent to local senators, and yet not overly stuffy. The color scheme was based on a more saturated version of their organization’s main color (cyan). I paired this with a darker-toned cyan, a deep navy to give the palette more “gravitas,” and a pop of orange for energy.

Spreading Information: Flyers and Social Media

I provided the ABC with two versions of a flyer to use. Each flyer featured the new color scheme, custom gradients, and the new logos. The first was a more minimalistic flyer in terms of text. The second was intended to supply all session details.