8fit Onboarding

Problem statement

The sign-up funnel is 8fit’s primary tool to onboard new users and transform them in paying customers. The core challenge was the low conversion of website visitors into active users.

Conducting usability tests with some of our old users and some potential new users, I identified key pain points in the existing onboarding process. Users expressed frustration with the time-consuming nature of the onboarding journey and the type of questions asked, leading to a significant drop-off rate.

Solution

The solution involved a comprehensive redesign of the onboarding process with a focus on speed, understanding and engagement.

By strategically condensing the onboarding steps from 20 to 8, I aimed to maintain user interest throughout the journey while gathering enough information to keep true to our promise to deliver a personalised plan for each user.

Results

The impact of the redesign was a notable increase in user conversions in the first months, leading to a 25% boost in conversion rates and a 30% reduction in drop-offs.

Key metrics such as user retention, engagement, and conversion rates demonstrated a substantial improvement, exceeding the client's expectations.

Check out my Case Study for more details into this project here.

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