Conquer Your Rebrand - Logo Advice

We all experience brands throughout our lives. As various experiences take shape, our perceptions become baked into logos, for better or worse. If an alien arrived on earth and saw the Rolex or Apple logos, it would have no idea what the company does. 👽

The longer we live with a brand, the more its logo evolves into a deeper story and becomes a symbol with its own personal meaning. The most powerful logos in the world pull meaning from the brand they’ve represented over long periods of time. They are the vessel of that brand, successfully carrying its meaning into a recognizable shape.

Kudos to Focus Lab CEO Bill Kenney for dropping this knowledge in his book, Conquer Your Rebrand. 👏

Learn more: ConquerYourRebrand.com