Verde Skincare

Case

Introducing Verde Skincare: an eco-conscious beauty brand hailing from the vibrant city of Barcelona. The brand is dedicated to sustainability and offers a range of plastic-free skincare products crafted with carefully chosen botanical extracts. Set to capture the hearts of environmentally aware consumers aged 25 to 35, Verde Skincare radiates the essence of "smart sustainability," catering to individuals who prioritize inclusivity, cultural sensitivity, and conscious living.

Solution

Verde took a deliberate and thoughtful approach when crafting its visual identity, aiming to effectively communicate its values and connect with its target audience. The logo encapsulates this intention through its simplicity and elegance, featuring a clean and modern font with subtle curves that evoke a sense of natural fluidity. The brand's name, "Verde" is reflected in the choice of a green color palette, inspired by nature and highlighting its commitment to sustainability. To further reinforce its eco-friendly image, Verde developed packaging made from recycled and biodegradable materials. The minimalist design elements, paired with contemporary nature-themed imagery, work together to create a cohesive and environmentally conscious brand image.