Reffiness® — Identity Design

Reffiness is a financial advisory firm that provides painstakingly created strategies and priceless counsel to individuals and families to help manage the complexities of their financial landscape with an uncompromising focus on reliability, unmatched competence, and bespoke personalization.

The previous logo was and designed without proper thoughtful strategy, no graphical aesthetics, outdated single color palette and inapt typography selection. I designed a simple, modern logomark and a custom logotype that aligns well with the brand core along with a versatile color palette and suitable typography.

Full Case Study: Behance

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