Cape Analytics Tradeshow Motion Graphics

You can view the full project here: https://www.behance.net/gallery/184221241/Tradeshow-Motion-Graphics-Cape-Analytics

Cape Analytics needed another video to loop at their tradeshow booth this year, and we both agree this is our best yet. If the main element for the first video was tracking motion graphics on stock footage; then the focus for this video was the sequences of creative kinetic typography.

We had some time put aside to generate ideas for kinetic text, which included research for some of the more unfamiliar terminology for a better understanding. We also had to account for time the text stayed on-screen to make sure the text was still readable to passerby. Especially because having a voiceover on the video wouldn't be feasible at such an event.

We also experimented with a little bit of 3D work, lighting and texturing the house. Overall, we're proud of how this one came out.