PurePath - Art Direction

Purepath is a regenerative organic supplement line with a focus on cutting out impurities within the supplement manufacturing process.

This project focused on prioritizing brand clarity, starting with defining PurePath's mission, persona, and visual identity. The final deliverables included cohesive brand guidelines, product labels, and documentation, with a focus on clear messaging and visually strong design. Working with creatives, copywriters, nutrition experts, and manufacturers, we created a high-quality holistic brand with products that matched.