Asphalt Adventures Branding and Website

This section showcases the development of Asphalt Adventures, a fictional brand created as part of a weekly self-initiated daily project. Asphalt Adventures is a unique concept that connects runners and their pets through a dedicated mobile app. The project involved creating a comprehensive brand identity, logo, and website design.

I meticulously conceptualized the brand from the ground up, beginning with wireframe sketches and selecting color schemes and fonts that encapsulate the adventurous spirit of the brand. The website wireframes and mockups were designed using Figma, with some elements built into functional WordPress sites using Elementor. Each step of the process, from initial sketches to final design, was crafted to reflect the vibrant and dynamic identity of Asphalt Adventures.

Additionally, I experimented with generating AI stock photos to enhance the visual appeal of the site. Each stage of the process was crafted to reflect the vibrant and supportive identity of Black Sheep.