AMS Laboratory Technologies

Project objectives:

• Design a user-friendly website for a B2B laboratory equipment provider

• Main objective: drive user engagement and encourage action by enhancing the user experience on the homepage, product listings page, and product details page

Approach:

• reorganised the website's navigation information architecture (IA) into a two-level mega menu.

  This reduced visual clutter and enhanced usability by incorporating clear indicators on each level.

• incorporated manual search functionality, present on each page

  introducing a manual slideshow container for the presentation of suppliers

• implemented an on-click opening filter bar that enables users to filter products without sacrificing available space

• provided breadcrumbs as an intuitive path for users to navigate through the website