Nike Magnified Interaction

A common problem that users face while viewing footwear on Nike is that they would have to click each and every product they like to have a close view at it. This makes the user spend a lot of time to view footwear. I tried to reduce the mean time spent by users in viewing the footwear by creating a magnified interaction. This interaction catches the attention of the user by the flicker of a snappy hotspot which when clicked shows a magnified view of the product and the user can horizontally drag through to take a closer look at the product. This eliminates the extra time spent on viewing each product.