Blue Federal Credit Union Outro Motion Graphics

The company approached us to create a 5 second logo animation for their new outros moving forward. They highlighted that they wanted the animation to be playful, modern, and targeted towards a younger audience.

As we started our research, we realized we didn’t want to do a “conventional” logo animation. We really tried hard to come up with ways to make this unique to the brand and put our flavor on logo animations. We began to brainstorm a multitude of ideas, then narrowed them down to the three (plus a bonus) best ideas.

We presented our ideas, and they overwhelmingly liked the bonus idea. Which creatively was the most different out of all four ideas. Afterwards animation was completed, and the rest is history.