Fraternity & Sorority Life at Florida International University

Branding, Social Media Campaigns, and Marketing Materials

This is one of the accounts that I work with during my time as a Graphic Designer at Florida International University. This organization is the governing body for all of the Fraternities and Sororities on campus. They have a myriad of activations on campus and collaborations with entities on campus to support the greek community. These include Recruitment/intake Education (Phired up), hazing prevention, mental health initiatives, alcohol awareness education, domestic & sexual violence prevention, etc.

Over the years, the aesthetic of this organization has gone from a more cartoon style, complete with its own mascots, to a more serious and text based aesthetic. This was done in an effort to make the marketing collateral more about the content, the people involved, and the people who benefit from their programming.