A new type of loyalty program

I worked with Empire State Building, UpTop, and Magic to design the art for a new loyalty program featuring dynamic web3 enabled membership cards.

With the launch of the Ambassador Program at the Empire State Building, millions of visitors will be given the option to create a digital asset wallet and collect free digital souvenirs in the form of NFTs. The digital collectibles serve as both a permanent recognition of a truly special moment and a building block for future experiences to be flexibly assembled on top.