Project Requirements

We were asked to strategize and execute a performance marketing and PR campaign focusing on app installs, and new-user acquisition. The goal was to utilize the best marketing channels in most creative ways to get the most installs.

User Retention Based Performance Marketing

We didn’t just want app-installs, we wanted the users to stay and use the apps. Through extensive paid marketing campaigns on Google and other Social Media channels, we were able to achieve the projected numbers.

Effective Re-marketing Campaigns & Brand Recall

The other goal was to increase the brand recall and retain user who have uninstalled, and who were about to install but didn’t. Re-marketing takes more than just bids and budgets, it takes creativity and strong promotional sense.

Creative Design That Engages Users

Our focus was to create ads that are creative and show the functionality and user experience right away. We made sure to keep them subtle, light, and authentic. The content was designed accordingly as well.

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