Netflix Landing Page: Pre Sign Up/Sign In Re-design
Problem Overview:
Increase the No.of New Subscribers to Netflix - For Netflix, new subscribers can belong to different segments. In this case, think about possible new user segments among non-subscribers.
Solution Overview:
• Display content library on Landing page before Signup/
Login – Recently Added and Trending Now sections to
garner interest
• Play trailer videos/gifs of content tiles to keep the
potential users hooked on the Landing Page
• Display ratings of TV Shows/Movies: show IMDB Ratings
and Netflix Viewer Ratings
• Customization: Change Language to view and select
vernacular languages for other language support.