DataRagout - Service logo composition
Quick Intro
Data Ragout is a service tailored for proprietors and managers of small to medium-sized cafes and restaurants, offering automation of operational processes to trim expenditures and boost profits
These tools enable the creation of QR menus, reservation systems, and dining area management. Customize targeted advertising, monitor restaurant reviews, and much more
Challenge
The primary objective was to secure a strong start and expand the business into a new European region, an area where we had neither experience nor analytical data.
With tight deadlines and limited resources, it was crucial to acquire 100 connected clients (restaurants) to establish a foothold in the new market, setting the stage fo planned expansion.
Overview
A vibrant and atmospheric concept was proposed by me, delineating the product features into distinct services and presenting them as individually customizable modules.
Customised logo for each service based on the main logo
Working with the client team, we highlighted key benefits and showcased the seamless connection and customization of each module. By emphasizing advantages, we maintain interest, leaving finer details behind the scenes.
Closing Gaps: A Funnel Tailored to Customer Needs
This sparks curiosity, driving a desire to explore the product's full potential in a live demo, where a professional sales manager finalizes the sale in a personal or online meeting
Focus on product services
In order to emphasise that each restaurant can assemble the required solution package itself, I have separated each service into a separate card with a description of the features and price for each one
Support on all devices
The landing page opens well on all devices and has a permanently visible button to request a demo
The webpage existed for three months, showcasing outstanding results. The breakdown of the product into smaller services proved particularly engaging and understandable for customers, while the design resonated well with the target audience, although the webpage is no longer active.
Unfortunately, the company did not weather the COVID-19 crisis and was acquired by a larger market player.
