Aventino's Pizza Rebrand

PROJECT CHALLENGES

Aventino’s has always been more than just an oven and a waiting area. They’re a family run surf culture destination.

A come-as-you-are oasis where locals and surfers can enjoy great Italian-inspired food with close friends and family.

With an injection of new investment, Aventino’s set out to be clear about one thing—they are not in the fast food business. They’re in the business of sharing their passion for great food with communities and then eventually around the globe.

A design language that instantly communicates that Pizza means sharing—you gather around, take the slice you’ve got your eye on, and dig in.

Hidden in the Hero Brandmark is a link back to Mr. Aventino. The brandmark captures the bright, welcoming, happy, and caring personality that Mr. Aventino was famous for.