Tre [Logo and Branding Project]

The camping cafe model has taken the market by storm and has become an ideal check-in location for all ages in Vietnam. With customer requests, Kaiza has stylized the combination of bamboo tree and small hut symbols for the brand logo. The business model is located in outdoor locations, relaxing and admiring natural beauty, so using the bamboo symbol associated with the cultural life of Vietnamese people is extremely reasonable. The bamboo symbol is associated with rustic beauty and durability, often associated with a symbol of the resilience and indomitability of the Vietnamese people. Combined with the small hut symbol symbolizes simple happiness. Two icons combined with a unique stylized font create an overall logo that is extremely impressive, eye-catching and easily recognizable to customers.

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