Non-profit Organization Website

Project Description:

NumbersUSA’s (non-profit organization) website underwent a transformative redesign and content migration to appeal to a broader demographic, enhance user experience, and streamline content management.

Responsibilities:

  • UX strategy

    • Define business goals

    • Navigation sitemap

    • User-flows

  • UI Design

    • Page layout Templates

    • Component design

  • Content organization

    • Search & filter functionality

    • Content migration plan

    • WP content training

Challenges:

Legacy website struggled with an outdated design, confusing navigation, and disorganized content, leading to poor engagement, especially among younger users.

Objectives:

  • Revitalize the website’s design to attract and retain a younger audience.

  • Overhaul the information architecture for intuitive navigation and content discovery.

  • Migrate content to WordPress for improved management and scalability.

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