Language Academy Website
Project Description:
A website redesign and development for English Book Ladder to support their marketing initiatives and effectively showcase their English class programs.
Responsibilities:
User Research
Competitive Analysis
User Journey Map
Personas
UI Design
Development and Testing
Contentful CMS implementation
Training
Challenges:
Outdated and confusing content, combined with an inconsistent and non-responsive design, resulted in a negative user experience.
Objectives:
Create a user experience that effectively engages visitors, conveys relevant information, and leaves a positive impression. The website will be designed for maximum usability and impact.
