Overcoming challenges with providing financial advice

Prift is an English startup, and according to UK legislation, providing financial advice should have a form of recommendation, it should be clear that this is not a direct call to action. That's why, we had to adjust Prift to this rule.

For this reason, the flow "Make the most of your finance" is designed so that the user always has a choice. The app explains the benefits of an offered option (Prift provide information about the number of debts and loans and their relative value, as well, the app has information about goals, which of them are achievable, and which are at risk of failure), but it’s always the user who makes the final decision.

To learn more about the redesign, please read our case study at https://www.eleken.co/cases/prift

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