Editorial illustration process about chronic itching

I really enjoyed making this illustration for Nursing magazine, especially it's all about finding the most effective way to portray that discomfort in the illustration.

Here's my process broken down into steps:

Step 1: I start by thoroughly reading the article provided by the art director. This gives me a clear understanding of how chronic itching impacts people. I take notes on the key points and emotions that should be conveyed in the illustration.

Step 2: Research comes next. I delve into medical information and real-life stories to gain a deeper understanding of chronic itching. This helps me empathize with those who experience it firsthand.

Step 3: Then, I brainstorm ideas for visually representing chronic itching. I think about symbols and images that can effectively communicate the sensation. I sketch out different concepts, refining them until I have three strong options to present to the client.

Step 4: Feedback time. Once I have the sketches ready, I send them to the art director for review. Their input helps me make any necessary improvements. I revise the sketches based on their feedback and send them back for approval.

Sketch in black and white

Step 5: With the final sketch approved, I move on to trying out different color combinations. I experiment with various palettes to ensure the illustration pops and aligns with the magazine's style. Each color choice is made with the goal of clearly and compassionately telling the story of chronic itching.

Step 6: Getting final approval is crucial. I send the colored illustration to the client for feedback. This ensures it meets their expectations and fits the vision for the magazine.

Step 7: Once everything is approved, I prepare the illustration for delivery. I ensure it's in the right size and format before sending the final version.

Timelapse in Procreate

Tools:

I create my illustrations on my iPad using Procreate.

Time investment:

Given my experience, crafting illustrations like these typically takes me between three to five hours to complete, encompassing the thoughtful process of brainstorming, sketching, and coloring.

Correction rounds:

I typically work with three correction rounds, which usually result in a perfect outcome.

If you want to discuss a collaboration,

I would be happy to work together!